Conference Papers

C1: Humanities & Social Sciences IV

Families, Schools, and Community Educational Partnerships

Shereen Mahmoud (UAEU, Palestine)

Abstract

This paper is part of a multiphase study aims to develop a program of Families, Schools and Community Educational Partnerships (FSCEPs). In this phase, the study questions are: 1) How are existing FSCEPs defined and implemented in the UAE context? 2) What are the barriers and opportunities that influence FSCEPs program implementation? 3) What suggestions do relevant stakeholders have to initiate, improve and sustain FSCEPs partnerships in the context of the UAE? The data was collected by using semi-structured interviews. The sampling technique that was used in this phase is the snowball sampling. The targeted population is the staff of ADEK and KHDA. The study results delineated the detailed description of the current FSCEPs in the UAE from the perspective of two main educational entities.

Teachers' Experience with School Inspection

Sameera Alhosani (UAEU, United Arab Emirates)

Abstract

This study goes over the inspection of the Emirate of Abu Dhabi analyzing teachers' situation during and after the period of inspection. It investigates in particular the understanding of the teachers for the purpose of inspection, which is leading them to perform, communicate, receive feedback and urge them to raise the bar of their students' expectations in order to meet the high standards of the Inspection-Irtiqa'a program.

Cultural Responsive Teaching

Hanan Al Marashdeh (UAEU, United Arab Emirates)

Abstract

United Arab Emirates is a multicultural country. Meeting the students need is crucial to improve the students' achievement. One important factor is addressing their cultural interests through teaching. In this research, grade five students will be taught a thematic unit depending on cultural responsive teaching. Achievement of the experimental group will be compared with the control group to examine the effectiveness of the cultural responsive teaching. More empirical research is needed. In addition, more training is required for teachers to be able to use the CRT in classrooms.

Urban Landscape of Abu Dhabi - Informal Spaces, the Result of Insufficiency in Formal Public Spaces

Hanu Dilip (Paris Sorbonne University, United Arab Emirates)

Abstract

Along with the intensely discussed physical dimensions of a city, social dimensions also contribute towards the sustainability of its future. This research studies the public open spaces, which is a vital factor that adds to both the physical and social aspects of the city. The study mainly focuses on the importance that open spaces have in the daily lives of residents and how it contributes to the identity of the main island. The requirement is stressed upon considering the fact that a majority of the population is working, which has an indirect influence on the non-working population as well. The diverse nature of the city has led to the emergence of countless informal spaces, scattered across the island. As part of the research, a mapping of unbuilt urban spaces having special uses has been done, to provide a snapshot of Abu Dhabi residents' spatial practices within or outside of the existing formal recreational spaces.

C2: Business & Management V

The Barriers of Communication and their Effect on the Quality of Interpretation: Case study of the Abu Dhabi Judicial Department (ADJD)

Abdullah Hemayet Uddin (The British University in Dubai & Abu Dhabi Courts, United Arab Emirates)

Abstract

The purpose of the research is to examine the barriers of communication and their effect on the quality of interpretation in the ADJD. The researcher adopted the quantitative research methodology. A survey of 15 questions was organized. The survey included the personal and the physical barriers of communication as dependant variables and the quality interpretation as an independent variable. The results showed that interpretation in the ADJD is conducted fairly, clearly and professionally, following the best standardizations.

The Effects of Social Media in UAE Emergency Management

Theyab Alketbi (Sharjah, United Arab Emirates)

Abstract

In this paper we propose the importance and effects of social media in the United Arab Emirates emergency management. Social media platforms like Facebook and twitter can be of great use in the situation of emergency. A number of examples have been quoted in the paper for the clarification of the topic. However, the emergency situation and their cure with social media have also been mentioned.

Role of Strategic Place Branding in Attracting FDI: Toward A Sustainable Competitiveness of Places

Mohamed AlAnsaari (British University in Dubai & Mohamed Bin Rashid School of Government, United Arab Emirates)

Abstract

The advancement of technology and globalization has developed a framework of unprecedented level of competitiveness between cities and nations worldwide. The ever changing market trends has made places very competitive in the strive to access and attract local, regional and international investments, talent and tourists. In this regard the notion of "place brand" has risen to become an important factor for cities and nations to get a competitive edge on their competitors. That said brand communication strategies deployed by governments can take different forms and measuring their impact and usefulness in enhancing the place image and ultimately ability to attract tourists, talents and foreign direct investment is a task not undertaken by many scholars. Thus this study intends to construct a measuring tool to identify place images and measure the impact of brand communication strategies deployed by governments on place brand image and ultimately its relation to attracting FDI. The study is of importance because generally quantitative studies in the domain of place branding are very limited and there has not been many rigorous attempts to develop measuring tools to assess place brand image, nor connecting that to brand communication strategies. Additionally, research conducted on place branding communications constitute as an area of that has not been thoroughly investigated in the MENA region.

An Exploratory study of In-flight safety videos and Marketing

Nawal AlAnsari (American University of Sharjah, United Arab Emirates)

Abstract

In-flight safety videos are used in the commercial aviation industry as a regulatory act set by the Federal Aviation Administration (FAA). As passenger safety is considered top priority for the government entity, it is essential that the in-flight safety briefings are presented in all commercial airlines to ensure that passengers on board are aware of safety procedures in case of an unfavorable emergency. However, passengers have reported these pre-safety briefings to be considered boring and repetitive, and are sometimes ignored [2]. The purpose of this paper is to explore in-flight safety videos presented to passengers as a form of marketing, for numerous airlines ranging from premium to budget airlines. Given the exploratory nature of this study, secondary data will be collected using a literature search. In addition, content analysis of numerous in-flight videos from various commercial airlines will also be explored.

Edutainment with Flipped IDEAS

Hachiva Parvin, Kevin Dias and Norita Ahmad (American University of Sharjah, United Arab Emirates)

Abstract

The paper narrows down on optimizing edutainment in the classroom by strategically using the methods of flipped classroom and IDEAS. The study provides an explained framework that highlights what needs to be implemented on behalf of the instructor and what outcomes can be expected as a result. A study was conducted on students within a course at the graduate level in the UAE. The purpose is to justify based on the mentioned experimentation, the hypothesized outcomes of 1) Before classroom education 2) During classroom education and 3) After classroom education.

C3: Clinical & Health III

VKORC1 Variants as Significant Predictors of Warfarin Dose in Emiratis

Zeina Almahairi (UAEU, United Arab Emirates); Hayat Saad Al-Jaibeji (College of Medicine and Health Sciences, UAE University & Maastricht University, United Arab Emirates); Lihadh Al-Gazali (United Arab Emirates University, United Arab Emirates); George Patrinos (Zayed Center for Health Sciences, United Arab Emirates University, United Arab Emirates); Bassam Ali (United Arab Emirates University, United Arab Emirates)

Abstract

Vitamin K epoxide reductase complex (VKORC) is known to be the target enzyme of warfarin. Single nucleotide polymorphisms (SNPs) in VKORC1 are reported to cause resistance to warfarin treatment. The aim of this study is to explore VKORC1 genotypes in the local citizens of United Arab Emirates (Emiratis) treated by warfarin and to correlate their genotypes to warfarin dose. Sanger sequencing of the whole VKORC1 gene was applied on samples from 90 Emiratis treated with warfarin. Multiple linear regression analysis was applied to determine the ability of age, gender, and VKORC1 genotypes to explain warfarin dose variation. 52.4% of the variability in warfarin dose was explained by the genotypes at rs9923231 and rs61742245 with age. This is the first report of the explanatory power of VKORC1 genotypes and non-genetic factors on warfarin dose in Emiratis. We highlighted the effect of considering rare pharmacogenetic variants on predicting warfarin dose.

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Educating the individual is this country's most valuable investment. It represents the foundation for progress and development. -H.H. Sheikh Khalifa Bin Zayed Al Nahyan
Education is a top national priority, and that investment in human is the real investment to which we aspire. -H.H. Sheikh Mohammed Bin Zayed Al Nahyan

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